Growth insights
How this site is performing, from its own anonymized data. This is the dashboard a landscaper would use to improve their marketing, shown in the open.
SEO readiness
- Done: 24 indexable pages, all in the sitemap (24 URLs)
- Done: 100% with a unique title
- Done: 100% with a meta description
- Done: 100% with a share image
- Done: Structured data: Article, BreadcrumbList, FAQPage, WebPage, WebSite
- Not yet: Sitemap not yet submitted to Google Search Console
Search rankings and search click-through take weeks to appear for a new site, so we show what we control: complete metadata, share previews, structured data and a submitted sitemap.
Measured at build.
How we'd measure the business
- North star
- Booked yard walks.
- Leading indicators
- Estimate completion, rebate-to-booking, preview-to-booking.
- Efficiency
- Cost per booked walk by source, once there's ad spend.
- Quality
- Share of bookings that pass the eligibility check.